What is GEO (Generative Engine Optimization)?
GEO, in full Generative Engine Optimization, is optimizing your website and your online information so that AI assistants such as ChatGPT, Claude, Perplexity and Gemini mention and recommend your business in their answers.
What is AI visibility?
AI visibility is how often an AI assistant mentions your business when someone asks for a recommendation, for example when asking for a good plumber in your city. If you are not mentioned, you do not exist in that answer, however good you are.
Why does GEO matter?
More and more people ask an AI assistant for a recommendation instead of scanning a list of search results. An AI answer contains only a handful of names. GEO is about ending up in that handful.
How do you get recommended by ChatGPT?
There is no button that arranges this and nobody can guarantee a position. What demonstrably helps: make sure your company name, location and services are consistent and complete everywhere online, answer the questions customers ask in clear, self-contained copy, add structured data (JSON-LD), optionally with an llms.txt so machines can read your site without guessing, and then measure regularly whether it works.
What is llms.txt?
llms.txt is a text file in the root of your website that tells AI systems at a glance what your site is and where the key information lives, comparable to what robots.txt does for search engines.
What is JSON-LD?
JSON-LD is a block of machine-readable data in your page that makes facts about your business explicit: name, address, services, opening hours and prices. Machines then do not have to guess those facts from your prose.
What is the difference between GEO and SEO?
SEO is about being found in search engines, GEO about being recommended in AI answers. Much of the work overlaps, but AI engines weigh other things more heavily, such as entity clarity and citable, self-contained answers.
How do you measure AI visibility?
By repeatedly putting the same customer questions to the AI engines and counting how often your business appears in the answers. That is what Emphanic does: a free measurement across ChatGPT, Claude, Perplexity and Gemini, followed by the concrete fixes and a weekly measurement to steer on.
Measure whether AI already names your business.
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